Basecamp Coworking

Basecamp had 140 members across hot-desk, dedicated-desk, and private-office tiers. Room bookings were managed over Slack and a shared Google Calendar. Monthly invoices were raised manually in Xero and chased by email. The community manager was spending 15 hours a week on admin that had nothing to do with the community.

The subscriptions module automated recurring billing by membership tier. The booking module gave members a self-service portal to reserve meeting rooms, with calendar sync and automated confirmation emails. Usage reports let Ciara see which rooms were underused and run targeted promotions.

Inbound admin messages dropped by roughly 70% within six weeks. Meeting-room utilisation increased from 54% to 72% after Basecamp introduced half-day pricing visible directly in the booking portal. Recurring billing eliminated the manual invoice cycle — no overdue invoices for four consecutive months post-launch.